The Greenery That Inspires.
The Audience That Converts.
Reach a qualified community of plant enthusiasts, couples planning weddings, interior designers and greenery professionals through the blog and e-commerce platform of reference in Italy's green industry.
About us
A green brand created to evolve a plant-growing tradition
I Giardini di Giulia S.r.l. was founded to evolve and diversify a plant-growing tradition dating back to 1977. We are third-generation growers, with over 500 plant varieties and an active e-commerce operation serving customers throughout Italy.
Our blog is an editorial reference point in the green industry: in-depth articles on indoor plants, terrariums, preserved greenery, kokedama, bonsai, hydroponics and green weddings. Every piece of content is carefully written, optimized for organic search and aimed at a genuinely passionate audience. The blog grows by double digits every month and is updated with new content every day.
"We are not resellers. We are growers with three generations of experience. Every plant grows in our greenhouses, cared for daily by experts."
Traffic data
A real, measurable, rapidly growing audience
The following figures reflect the site's actual traffic and the blog's steady growth, with new content published every day. Collaborating with us means gaining access to a qualified audience with strong purchase intent and a clear interest in the world of greenery.
| Metric | Value | Note |
|---|---|---|
| Total monthly visits | 85,000+April 2026 — growing by double digits | 24% growth compared with the previous month |
| Publishing frequency | Every dayBlog updated daily | Fresh content that continuously drives organic traffic |
| Main traffic source | 54,8%Organic search (SEO) | Intent-driven, non-paid traffic |
| Organic vs. paid traffic | 92,3%Organic | Strong Google rankings for industry keywords |
| Indexed keywords | 3,200+Active keywords | Including: anthurium, peace lily, clematis, terrarium, kokedama, bonsai |
| Geographic origin | 100%Italy | Exclusively Italian audience, ideal for local and national brands |
| Predominant age range | 25–44years | Adults with purchasing power and an active interest in design and nature |
| Gender distribution | 52% F / 48% MBalanced audience | Broad audience, with a strong female presence in the Wedding section |
Ideal partners
Who our collaborations are for
Our audience is focused and qualified. This allows us to offer targeted visibility to brands and professionals who share our values: quality, nature, design, and sustainability.
Gardening industry companies
Manufacturers and distributors of tools, potting soil, pots, irrigation systems, and accessories for greenery. Our audience consists of people who buy plants and actively seek related products.
Wedding photographers and venues
The blog's Wedding section reaches couples looking for green wedding favors, floral decorations, and natural venues. A valuable channel for photographers, wedding planners, and event venues.
Design and home furnishing brands
Our articles on terrariums, green walls, preserved moss walls, and hydroponics are aimed at people who decorate with style. An ideal editorial setting for featuring home design products.
Companies seeking product reviews
We offer in-depth, impartial reviews of products related to the industry: fertilizers, growing media, pots, and plant care tools. Content that remains indexed over time and generates continuous traffic.
Interior designers and landscape architects
Professionals who want to establish themselves as experts in the eyes of a community attentive to the aesthetics of green spaces. Guest posts by industry professionals reach the right audience here.
Sustainable lifestyle brands
Companies operating in the eco-friendly, home sustainability, green packaging, or natural products segments. Our audience shares these values and responds positively to authentic, consistent messaging.
Editorial content
A double-digit growth blog, updated every day
The I Giardini di Giulia blog publishes new content every day: in-depth guides, practical tutorials, and themed articles that rank organically on Google. Growth is steady and in the double digits month over month, with more than 85,000 monthly readers and an ever-expanding archive.
Each article is optimized for search, written by industry experts, and designed to answer the real questions of our audience. Featuring a product or brand within this editorial ecosystem means benefiting from ongoing visibility over time, rather than simple temporary exposure.
The Wedding Green section is particularly strategic: it reaches couples actively planning their wedding, with a high propensity to spend on wedding favors, decorations, and photography services.
Topics covered on the blog
The main editorial categories
Our proposals
What we offer our partners
Every collaboration is designed to be authentic, consistent with our editorial positioning, and genuinely effective for the partner. We do not accept content unrelated to the industry: this is what makes our audience so responsive.
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Advertising spaces on the site
Banners and ads visible on the site's and blog's most-visited pages. Fixed or rotating placements, with thematic targeting by content category.
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Sponsored articles on the blog
Editorial content written by our team and integrated into the blog's natural flow. Authentic tone, SEO optimization included, and long-term visibility through organic ranking.
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Signed guest posts
Photographers, wedding planners, event venues, landscape architects: we publish contributions signed by industry professionals, with a link to the partner's website and an author profile.
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Product reviews
In-depth tests and reviews of products related to the industry: tools, growing media, fertilizers, pots, and irrigation systems. Content that builds trust and qualified traffic over time.
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Product placement in themed articles
Brand or product integration within articles that have already been published and rank well on Google. One of the most effective ways to reach traffic that already shows intent.
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Customized collaborations
We are open to tailor-made formats. Contact us to discuss specific solutions based on your brand's objectives: awareness, lead generation, traffic, or direct sales.
Why choose us
Three reasons why collaborating with us is different
Vertical authority
We are not a general-interest portal. We are a producer brand, established to evolve and diversify a plant-growing tradition dating back to 1977, writing about what we know in depth. This translates into reader trust and high credibility for partners.
Double-digit growth
The blog grows by +24% every month, with new content published every day. 92% of the traffic is organic: our readers actively find us while searching for information about plants and greenery. An audience with intent, not reached by chance.
Content that lasts
Unlike social media, an article that ranks well on Google generates traffic for months or years. Collaborating with our blog is a long-term investment, not a campaign with an expiration date.
Reader profile
Get to know our audience
Our audience is not generic. It consists of people who have already expressed an active interest in greenery, natural design, and well-being at home.
| Characteristic | Data |
|---|---|
| Origin | 100% Italy |
| Primary age range | 25–44 years old |
| Gender | 52% female / 48% male |
| Declared interests | Home, garden, design, sustainability |
| Purchasing behavior | High propensity to purchase online |
| Trustpilot reviews | Audience profile with verified reviews |
| Visit frequency | Regular readers who return monthly |
Traffic data updated in April 2026. Trustpilot, April 2026.
Audience segments by section
The site covers distinct but complementary niches, each with a specific reader profile:
Start collaborating
Send your proposal
Fill out the form with your company details and a brief description of the collaboration you have in mind. We will respond within 48 business hours with a personalized proposal.
Prefer to write to us directly?
Put your brand in front
to the right audience.
Write to Giulia to receive our complete media kit, available formats, and a personalized quote. We will respond within 48 business hours.
Write to us to collaborate